BL Stringer’s previous e-commerce system struggled to keep pace with growth and its unique business model. Key challenges included:

• Inflexible User Management – No approval-based registration or role-specific dashboards, making it difficult to manage customer types effectively.
• No Collaborative Shopping Capabilities – Lack of a tool like the Resident Tracker prevented group ordering and community engagement.
• Fragmented Data Systems – Inventory and orders were scattered across disconnected platforms, lacking real-time API integration.
• Limited Admin Control – Insufficient tools for content management, marketing, analytics, and customer support.
• Mobile Usability – A clunky mobile interface reduced engagement for both admins and customers.
• Operational Inefficiencies – Manual processes led to delays, errors, and slowed scalability.

To address these challenges, iClick developed a tailored e-commerce platform designed for BL Stringer’s specific needs:

• Payment Gateway Integration – Provided a secure, user-friendly checkout process supporting multiple payment options.
• Cin7 API Integration – Real-time synchronisation of inventory and orders to reduce manual workload and errors.
• Resident Tracker – An innovative tool enabling communities and residential groups to share shopping carts, manage recurring orders, and collaborate on purchases.
• Custom Admin Dashboard – A comprehensive panel for managing users, orders, content, campaigns, analytics, and support.
• User & Customer Portal – Role-based dashboards with admin-approved registration for secure access.
• Mobile-Responsive Design – Fully optimised to deliver smooth access and engagement across smartphones, tablets, and desktops.

The bespoke e-commerce platform delivered measurable benefits for BL Stringer:

• Stronger Customer Engagement – Resident Tracker fostered community spirit, encouraging repeat and recurring purchases.
• Operational Efficiency – Cin7 integration streamlined order and inventory management, reducing errors and admin overhead.
• Scalability & Security – A payment gateway, secure user management, and AWS hosting increased customer trust.
• Improved Admin Control – Centralised tools empowered BL Stringer’s team to manage marketing, analytics, and customer service more effectively.
• On-the-Go Accessibility – A mobile-first design allowed customers and staff to interact with the platform anywhere, anytime.

• Tailored Fit – Designed around your unique business workflows and customer engagement model.
• Streamlined Operations – API integrations like Cin7 reduce manual processes and errors.
• Customer Loyalty – Community-focused features encourage collaboration, retention, and repeat purchases.
• Future-Ready – Mobile-first, scalable, and secure platforms prepare businesses for growth.

Q1. How does the Resident Tracker feature work?

The Resident Tracker allows customers in the same residential community to share carts, collaborate on purchases, and manage recurring orders. This fosters a sense of community while driving repeat business.

Q2. Can the platform support multiple industries or product lines?

Yes, the system is designed to handle diverse industries such as elderly care and menswear, with tailored front-end and back-end management capabilities.

Q3. How does Cin7 integration improve efficiency?

Through real-time API integration, inventory and orders are synchronised seamlessly, reducing manual errors, speeding up fulfilment, and ensuring data accuracy.

Q4. Is the platform secure for payments?

Yes. The integrated payment gateway offers a secure and trusted checkout process, supporting multiple payment options for customer convenience.

Q5. Is mobile access fully supported?

Absolutely. The platform is fully responsive, ensuring both customers and admins can use all features on smartphones, tablets, and desktops.

Q6. Can the solution handle recurring order management?

Yes. With the Resident Tracker, setting up and managing recurring orders is simple, making it easier for communities and customers to place repeat purchases without hassle.

Q7. What admin tools are included in the platform?

The custom admin dashboard provides full control over users, products, payments, content, marketing campaigns, customer support, and analytics—all in one place.

BL Stringer’s transformation showcases the power of investing in a custom e-commerce solution.

By combining payment gateway integration, real-time Cin7 synchronisation, a MySQL database, and a unique Resident Tracker, hosted on secure AWS cloud infrastructure, the platform not only enhanced operational efficiency but also strengthened customer engagement and brand differentiation.